The ÖTW seal

In 2025, the ÖTW logo was redesigned for digital use. The lines were refined, details simplified and proportions subtly enhanced. The aim was to achieve greater clarity across all applications. The logo now works effectively on capsules, labels, printed materials and in digital media. It remains essentially unchanged, yet has a contemporary feel.

This visual language embodies a sense of identity. For generations, winegrowers have lived in harmony with the rhythms of nature. The position of the sun, the phases of the moon and the experience of the changing seasons have shaped decisions in the vineyard. The seal distils these observations into a clear form.

The redesigned seal is complemented by a new ÖTW logo and a refined corporate design. Typography, colour scheme and design guidelines create a clear and consistent presence across all touchpoints. On the bottle, in print and on the website, a consistent visual identity emerges, presenting the association as a cohesive, established organisation.

he interplay of seal and new lettering, an organisation reveals itself — one that carries its founding values forward whilst making them visible through a strong, contemporary voice. Origin, time and responsibility remain at its core.

A look back: The origins of the seal, designed in 1991.

The ÖTW seal is the result of a deliberate decision made at the very beginning of the association's history. Shortly after its founding, it became clear that the substantive work on vineyard classification needed a visible counterpart. At a meeting on 10 June 1991 at Schloss Walkersdorf, the then chairman Willi Bründlmayer raised the question of creating a distinctive mark. Early ideas played with the rivers that gave the Kamptal-Donauland its name. It quickly became apparent that the future symbol needed to be more closely tied to the concept of vineyard classification.

Bründlmayer commissioned Herbert Just, an engraver and university lecturer from St. Lambrecht, to develop the design. Winegrowers and artist refined the drafts in close dialogue.

Initially, sun and compass stood side by side — the sun as the engine of ripeness, the compass as a symbol of orientation, aspect and precise positioning. In the next step, both motifs merged into one. The sun became a cosmic centre, joined by moon and stars. A bold ray points upward; further rays open in all directions. The compass is integrated, its axis pointing towards the numeral 11. Together with a suggested shadow, the impression of a sundial emerges. Space, orientation and time are captured in a single image.